Vidrala MasterGlass Design Contest Awards Ceremony

4D Wine is the project from Mondragon University that has been awarded first prize. The event forms part of the activities organised within Bilbao Bizkaia DWeek to promote the creative industries.

Renowned designers Nacho Lavernia and Juli Capella delivered individual talks and took part in a round table discussion moderated by Marcelo Leslabay, a lecturer at the University of Deusto.

Bilbao, 28 November 2016. The Icaza Auditorium at the University of Deusto hosted the awards ceremony for the first edition of the Master Glass Design Contest, organised by Vidrala and the Faculty of Engineering at the University of Deusto, in collaboration with the Association of Designers of Euskadi. The 4D Wine project, an innovative and disruptive concept for a wine bottle, was the winner of this competition aimed at design students.

Innovation, originality, functionality, feasibility and sustainability were the aspects valued by the jury when awarding the prize to this initiative conceived by industrial design students from Mondragon University: Pablo Odriozola, Nestor Guisasola, Aritz Hernani and Inge Urionabarrenetxea. The jury was composed of Asier Etxebarria from Vidrala, representatives from the University of Deusto and the Association of Industrial Designers of Euskadi, together with National Design Award winners Santiago Miranda and Nacho Lavernia.

“Izpi” and “Secret” were the other projects — a soft drink bottle and a wine bottle respectively — that the jury considered noteworthy for their design and innovative approach.

The awards ceremony took place as part of Bilbao Bizkaia DWeek, an event promoting the creative industries organised by the Bilbao Bizkaia Design Council (BiDC) between 17 and 30 November. The prestigious designers Nacho Lavernia and Juli Capella also participated in the event. In his talk “How We Do What We Do”, Nacho Lavernia explained the designers’ creative process, from conceptual thinking to the raw materials they work with, as well as the physical and communicative functions of their projects.

For his part, Juli Capella outlined “The 10 Commandments of the Young Designer”. This was followed by a round table discussion moderated by Marcelo Leslabay — lecturer at the University of Deusto and industrial designer — in which they debated the different ideological and methodological approaches designers adopt when tackling a new project.

Following this first part, Ángel Roldán, Commercial and Marketing Director at Vidrala, and Asier Perallos, Dean of the Faculty of Engineering at the University of Deusto, presented the awards to the winners of this first edition of the design competition. The group received a trip to Milan together with their tutor and a visit to Vidrala’s factory in Corsico (Italy), as well as a certificate acknowledging their participation in the competition.

The aim of this contest is to seek out new ideas among students of Industrial Design, Engineering or Graphic Arts. Participants in this first edition submitted a total of 21 proposals, either individually or in groups.

The next call: national level

During the awards ceremony, the guidelines for the next edition of the competition were presented, which will now be held at a national level. The deadline for submitting new projects will be 16 June 2017.

The competition will feature two categories:

Bottle design for wine, cava, champagne, sparkling beverages, cider, water or spirits
Small-format bottles for beer, soft drinks, juice, water or dairy products

Submitted projects must also include a graphic proposal for the label, and original ideas for closures, caps and alternative functional sealing systems will be taken into account when selecting the winner.

The jury, composed of experts appointed by Vidrala and the University of Deusto, will be responsible for the technical evaluation of the projects and the selection of the winner. The decision will be announced during the second half of June.

There will be a single prize consisting of a trip to the Milan Furniture Fair 2018 for the winner or winners of the competition.

About Nacho Lavernia

Nacho Lavernia studied Interior Design at EASD Valencia and Industrial Design at Elisava, Barcelona. In 1984, he co-founded the design collective La Nave. From 1989 to 1994, he worked with Pepe Gimeno at Gimeno-Lavernia studio, and since 1994 he has been part of Lavernia-Cienfuegos studio together with Alberto Cienfuegos, where he develops product design, packaging and corporate identity projects. He served as President of the Association of Designers of Valencia (1992–1995) and has taught at CEU San Pablo University and the Polytechnic University of Valencia. He was awarded the National Design Award in 2012.

About Juli Capella

Juli Capella (Barcelona, 1960) is an architect trained at ETSAB and works in the fields of design, architecture and urban planning. He was founding director of the magazines De Diseño and Ardi, and director of the design section of Domus magazine. He is the author of books such as Nuevo Diseño Español, Arquitecturas Diminutas, Cocos, copias y coincidencias and Made in Spain. 101 Icons of Spanish Design.

He has curated numerous national and international exhibitions, including A la Castiglioni, Vanity Case by Starck, Industrial Design in Spain, 300% Spanish Design, Bravos and Tapas. Spanish Design for Food. He founded the Primavera del Disseny biennial and has been a regular contributor since 1985, writing on design, architecture and culture for national and international publications.

His architectural works include the Zig Zag leisure centre in Murcia, Heron City in Barcelona, and the Omm and Diagonal Barcelona hotels. In interior design, he has designed Camper shops in Madrid, Vienna and Tokyo, as well as several restaurants for José Andrés in the USA, including Jaleo, Minibar and China Chilcano. He was President of FAD (Foment de les Arts i del Disseny) from 2001 to 2005 and promoter of the Year of Design 2003. He was a member of the Consell de la Cultura i les Arts (Government of Catalonia) from 2009 to 2011. He received an Honourable Mention in the National Design Awards in 2000. He currently heads Capella Garcia Arquitectura.

About Marcelo Leslabay

He holds a PhD from the Polytechnic University of Valencia for his thesis “Industrial Design Exhibitions in Spain (1960–2010): Trends and Possible Future Scenarios”. He graduated in Industrial Design from the National University of La Plata (Buenos Aires) and undertook doctoral studies in Architecture at the Polytechnic University of Madrid.

For over twenty-five years, he has led Leslabay Design, a studio specialising in exhibition curation, design and organisation. His exhibitions have represented Spanish design in countries including Germany, Argentina, Brazil, Bosnia and Herzegovina, China, Colombia, Costa Rica, Croatia, Cuba, Chile, Denmark, El Salvador, Slovenia, the United States, Estonia, Finland, France, Guatemala, Honduras, Italy, Mexico, Paraguay, Peru, Portugal, Serbia and Uruguay. www.leslabay.com

He is a founding member of Di_Mad (Madrid Designers Association) and creator of the Ibero-American Design Biennial (BID).

In 2015, he served as a jury member for the National Design Awards (organised by BCD and the Ministry of Economy and Competitiveness).

He is currently Coordinator of the Degree in Industrial Design Engineering, Project Manager of the Deusto Fab Lab, Coordinator of the Ecodesign Classroom, and a lecturer in Industrial Design at the Faculty of Engineering at the University of Deusto (Bilbao).

Since 2015, he has been Director of Experimenta (www.experimenta.es), a magazine specialising in project culture, design, architecture and communication, where he had previously served as Deputy Director between 1992 and 2004.

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