Vidrala’s 260G bottle recognised for Packaging Design and Sustainable Design at the international Red Dot Awards

 

• Following its unveiling at Expo 2025 Osaka as "probably the world's lightest 75 cl wine bottle", 260G has now received a double Red Dot distinction, further strengthening its international recognition.
• Developed in collaboration with LiDA – the Laboratory in Design and Arts at the Polytechnic of Leiria, Portugal – as part of the Embalagem do Futuro® project, 260G reflects a partnership between industry, design and applied knowledge to develop new glass packaging solutions.
• Weighing just 260 grams and containing up to 80% recycled glass, 260G reduces weight without compromising packaging performance while improving logistics efficiency.

 

Essen (Germany), 7 July 2026. Vidrala has strengthened its position among the world's leading names in design after receiving two Red Dot Awards for its 260G bottle, recognised in the Packaging Design and Sustainable Design categories during the awards ceremony held on 7 July in Essen, Germany.

These internationally recognised awards establish the new 75 cl Bordeaux wine bottle – the result of close collaboration between Vidrala and LiDA (the Laboratory in Design and Arts at the Polytechnic of Leiria) within the Embalagem do Futuro® project – as a benchmark in the evolution of ultra-lightweight and highly efficient glass packaging.

Weighing just 260 grams, the bottle has been designed to reduce raw material consumption while optimising manufacturing and transport processes, helping to lower its environmental footprint without compromising the strength, quality and performance required by the market. Specifically, it weighs 30% less than a conventional bottle, features 20% less surface area, contains up to 80% recycled glass, and allows 115 additional bottles per pallet, improving transport efficiency by 7%.

"260G demonstrates that the future of glass packaging lies in combining design, sustainability and industrial efficiency within a single solution. This double recognition validates a development that reduces material use and helps cut emissions without compromising the qualities that make glass unique: quality, safety, circularity and the ability to differentiate products," said Aitor Peña, Head of Marketing at Vidrala.

Renato Bispo, Director of LiDA, added: "We would like to highlight the importance of long-term collaboration between academia, industry and society, built on shared knowledge and mutual trust, as a fundamental driver for developing solutions capable of addressing the emerging challenges of design, competitiveness and circularity."

The award also marks another international milestone for 260G following its appearance at Expo 2025 Osaka, where it featured as one of the highlights of the Meaningful Partnerships exhibition at the Portugal Pavilion. There, it was presented as "probably the world's lightest 75 cl wine bottle", reinforcing a journey that brings together collaboration, applied design and industrial sustainability.

Design with distinctive industrial value

Since its inception in 1955, the Red Dot Awards have become one of the world's leading design competitions. Each year, manufacturers and designers from across the globe submit their most innovative developments to an independent jury, which assesses entries under the principle In search of good design and innovation and recognises only those products demonstrating outstanding design quality, functionality, innovation, durability and sustainability.

These awards also reflect Vidrala's long-standing commitment to applying design excellence to glass packaging through MasterGlass, the company's platform for fostering creative and technical talent dedicated to exploring new glass packaging solutions.

Vidrala and LiDA would like to thank Red Dot for this recognition, which they proudly share with everyone who contributed to making 260G a reality. It is an achievement born from combining knowledge, design and industrial expertise, driven by a shared conviction: every day, we design the future of glass.